The world is growing at a rapid pace; and we’re not just talking about adding more people, but more people with improved lives. Three billion people are projected to enter the middle class by 2050 – with the fastest growth set to occur between now and 2020 – and as income grows, people often improve their diets by eating more meat, milk, and eggs. In fact, the Food and Agriculture Organization of the United Nations predicts a 60 percent increase in demand for these animal-sourced foods by 2050.
Many would say the ability to deliver safe, sufficient, nourishing food for the growing population has never been at a greater risk; but we disagree. By producing more food with fewer resources, we are confident that there will be ENOUGH. Take beef, for example.
Beef production should be sustainable: a socially responsible, environmentally sound, and economically viable practice that delivers a safe, affordable, and nutritious product to consumers. And it can be! The actions we take in the next few years will determine if we can sustainably meet demand. By implementing the right science-based policies and innovative solutions, we can ensure a positive ending to this story.